Marketing

So When You Build It, They Will Come

While you can have the greatest idea, and develop a cutting-edge web solution, without a marketing plan that guides vision to execution, all too often development initiatives will lose sight of the big picture and fall short of delivering real business value.

We help you develop a strategic plan that leverages marketing best practices to increase the value of your web technologies and your online marketing initiatives. In doing so, we explore:

What are your business goals and your barriers to growth?
How are you – and how can you be – creating differentiated value for your customers?
In what ways can marketing-driven development promote industry thought leadership? Open your business to new markets and new revenue streams? Render your competition irrelevant?

We blend online and offline marketing services to help create the best possible solutions for your business needs – that optimize your websites, your digital presence and your brand value, including:

Interactive Marketing

Search Engine Optimization (SEO)
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Online Marketing, PR and Social Media Strategy
Website Analytics and Conversion Tracking
Email Marketing

Strategic Marketing

Business, Brand and Go-to-Market Analysis
Brand Strategy and Architecture
Consulting
Brand-Marketing Plan
Brand Development

Custom Business Apps

Robust web applications that boost business performance through seamless integration – of business processes, and with the deepest enterprise systems.

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Web & Enterprise Portals

From the backend to the front, advanced websites that unite your customers, supply chain, employees with your data, applications, products and services.